What we do

We act as your local Japan BD owner — not a remote advisor who stops at the deck.

Frame the problem, align stakeholders, and stay through execution until commercial presence is real. Built for overseas B2B companies that need Japan without hiring a full country team on day one.

How we work

01 Market thesis

Why Japan, why now — tied to regulation, buyer structure, or a concrete gap. Not “Japan is a big market.”

02 Stakeholder path

Buyers, SIers, partners, and warm routes mapped before outreach. Named ownership of the conversation.

03 Execution

Meetings, drafts, follow-through, and commercial footholds — carried until something signs.

Selected work

Client names withheld. Case overviews only.

Overseas loyalty platform — Japan expansion Led nationwide merchant acquisition and partnership talks with points and payment operators. Advanced proposals into the public and tourism space, including a public pitch opportunity.

Stadium concession tech — Japan entry Proposals to clubs and arena operators, pilot design, and a payment-integration path — through shortlisting of candidate venues.

Japan desk for an overseas adtech principal Affiliate partnership negotiation and day-to-day operations with Japanese partners — acting as the local counterpart for the overseas HQ.

Operating reform for a domestic property developer Program management for IPO preparation, coordinating external specialists and standing up internal operating systems.

Japan BD for overseas weather-tech Supported partnership talks with a major Japanese insurer and prepared Japan-facing materials and decision framing.

Company

Bayfront Partners Co., Ltd.

Cross-border business development consulting

Founded

November 2025

Founder

Keisuke Sasada, CEO

笹田圭祐

Yokohama-based. Eighteen years across digital companies — NTT DOCOMO, Fast Retailing, Meta, Woven by Toyota, and Palantir — bridging product, field, and commercial stakeholders through complex work in Japan, Asia, the US, and Europe.

Address

8-3 Hoshino-cho, Kanagawa-ku, Yokohama, Kanagawa 221-0035, Japan

Contact

Start with a short note on what you’re building and why Japan now.

Bayfront Partners Co., Ltd. · Yokohama, Japan